Week 6: Brainstorming

This week started with an enjoyable activity in the last class session. We were asked to create a timeline that describes the day of our persona – the couple Etay and Neta. In addition, we were asked to present the ideal time we should interfere with the app we'll develop. The timeline helped us exact and dive in our persona and helped us focus in choosing the the relevant insights and ideas for the rest of the processes.

We chose to start the timeline at the time the couple are back home after they finish their daily routine, around 18:30 pm; a time where the couple are together, but sometimes, despite the physical proximity and the presence of both at the same place, they're not really together (each one of them does things in his phone, preparing things for the next day and not sharing they're common time).

Afterwards we were asked to do brainstorming and to upload solutions associatively. The solutions were classified to practical, non-practical and surprising. During the process the mentors helped us look at thing from different perspective. We quickly created a colored board which held mainly practical and surprising ideas. The whole experience was enjoyable for all of us, we felt like we're liberating our minds and letting our imagination and creativity lead the way.

The practical ideas were – hugging for a minute, singing and playing the guitar, exercise together, build furniture together, looking at a common photo album together, ordering take out. The surprising ides - a clock with 25 hours, role playing doing something forbidden together, play the silence game together, doing haircut together, read a book together and more. The non-practical ideas were – writing a song together, couple's therapy, going on holyday, going to Mesada and turn off all the electricity at home.

After the fruitful day at the campus, we continued the work in Maya's cozy house. We've focused in two insights and two ideas.

Idea: We will receive from the user's personal information once a period, which we will be able to flood in the evening and stimulate a quality dialogue during the joint evening between the couple.

We are really thrilled and looking forward in continuing the process and see How might we help Netta and Itay , who have been in a stable relationship for over a year, improve the quality of the time that they spend together after a busy day, during routine life?